Do you think the more socially responsible your business becomes, the less profitable it will have to become. Well, think again.
“If sustainability costs you more, you’re doing it wrong” – Forbes 8/13/12.
Business leaders tend to believe that running their businesses conscientiously – with an eye toward sustainability – is in direct conflict with delivering on the bottom line. In many cases, nothing could be further from the truth. In fact, more than 570 asset owners and investment managers who control more than $18 trillion in global assets have signed on to the UN’s Principles for Responsible Investment (UNPRI). The magnitude of these numbers indicates that sustainable and socially responsible investing has achieved mainstream status.
ф donpiper.biz has been created to educate business people on how they can make a positive impact in the world – while building company profits. To do so, I guide you in assessing your core beliefs, assumptions, and desired outcomes, and dive deeply into the power of relationships both inside and outside your organization by probing issues such as:
- How do you define success?
- What is your mission? Does it need updating? modifying?
- Who are the various groups your organization impact/influence?
- What impact do – and can – you have on each stakeholder group?
- Are your employees all aligned with your purpose?
- How do you support and inspire them to achieve high performance?
- How could conscious decisions improve profitability and growth?
Those companies that invest in sustainability see clear value coming from those investments, says Stephen A. Jones, Senior Director of Industry Insights at Dodge Data & Analytics.
Companies that ignore these benefits may eventually find themselves at a competitive disadvantage.